At Totally Locally we believe that Independent Shops & Businesses are the lifeblood of our towns. We’ve been helping those towns for over 10 years now, through our free ‘Town Kit’, the Totally Locally campaign and the amazing Fiver Fest.
WE ALSO BELIEVE THE FUTURE OF INDEPENDENT HIGH STREETS is a combination of bricks & mortar shops with a strong online presence.
This has become increasingly so during the COVID-19 pandemic, which has seen 63% of shoppers researching purchases online before entering a store*
We’ve been developing the ‘Local Independent High Streets Online’ project –
So for example, your town will have its own website, with images from the area and business that represent your high street. There’s even space for news and social media feeds.
This is about allowing people to choose where they shop, supporting their local businesses and helping to keep their own high streets alive.
We set up a website for your town which represents your independent high street. Each business gets a secure, bespoke online shop. Shoppers can choose to support their town by visiting, browsing and buying from multiple shops and businesses in the place they live. Just like on your real high street.
So why are we doing this?
59% of shoppers in Britain have used more local stores and services to help support them during lockdown**
57% of shoppers say they will be more likely to spend money at a business that offers locally produced products**
63% of shoppers are researching online before entering a store.* So make sure they get to see what you sell!
Add all this up and it makes sense to create a place where people can support shops and businesses where they live – online!
So ‘what do I need to do?’ you ask.
All you need is a group of businesses from your town, area or high street who want to work together, then contact us and we’ll get right back to you. We are currently working with Councils and local organisations to provide the seed funding to get their town online. We don’t take any additional commission from payments (just standard online transaction charges of 1.4% + 20p per order to the payment provider – STRIPE ). Payment goes directly to your account.
If you would like the chance to get your town’s High Street online or just want to learn more, you can also register for our Zoom Town Conference – date to be announced soon – at: bit.ly/TLZoomConference
The Totally Locally Hebden Bridge Website on BBC Breakfast & News, plus on ITV Evening News.
* According to data from the British Retail Consortium, 63 percent of consumers are researching online before entering a store.
**All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2140 adults. Fieldwork was undertaken between 22nd – 26th May 2020. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 16+).